Mass Comms 200

5 Social Marketing Lessons from Social Fresh Baltimore

2011-12-12T23:30:00.000-08:00

There was an event in Baltimore hosted by Social Fresh that discussed the topics of social marketing. Some of the topics explained were about grabbing ones customers attention and holding on to it, this is a very key idea with media today. In order to do this one must have up-to-date technology and not neglect the people who are not technologically savvy. It was a session that emphasized the importance of making the customer feel important. If one observes these tips they can greatly benefit their business which includes, but is not limited to gaining and retaining clients. These topics are helpful and ideal for people who are looking to improve their media effect.

YouTube's Radical Redesign Positions Google To Be Your New TV

2011-12-12T22:56:00.000-08:00

Recently the social media website YouTube has redesigned itself in order to make it more user friendly and give it a more mature look. With the partnership of Google, YouTube has organized all of it's videos into channels and all of it's channels into larger categories. This is supposedly more appealing to the viewers because it will be easier for them to use. However, this does allow for more ads so users might be annoyed. Overall I believe that it will be a success because it will be easier for users to find what they like and even share this with their friends on Facebook and Google +.

The Pen Is Mightier Than The Phone: A Case For Writing Things Out

2011-12-12T22:42:00.000-08:00

Certain studies have shown that it is more effective to write things down with pen and paper, rather than typing them out on some sort of electronic device. When someone physically writes something down with pen on paper it sticks in their mind better and it is more like the original thought instead of opening up something on ones computer to write it down and getting distracted. The researchers suggest carrying a journal with one at all times so that one can transfer their creative thoughts to paper right away. Another advantage of using pen and paper rather than an electronic device is that one is more likely to do whatever is on the paper, as opposed to it being in a file on a computer that becomes lost. I think that writing things out is better for people, because as a culture we are being to immersed in technology. And after all, technology can fail us, but old fashioned pen and paper has always proven reliable.

The Case For Girls: A Mock Ad Aims To Become A Legitimate Campaign With Global Impact

2011-12-12T22:21:00.000-08:00

A digital ad agency names AKQA made a mock campaign of a women's empowerment movement in China. They created the concept, a video, and a website to support this whole idea. What started out as a mock project actually became a worldwide event. On March 8th, 2012, which is International Women's Day, they encourage women in China and everywhere around the world to wear lipstick in support of mistreated women to unite and encourage. This campaign will bring money to supporting the women of today will partner with different businesses to continue to bring funds for future generations. I believe that this is a great idea, especially after viewing the video and learning all of the disheartening statistics about the way women are treated in China. It is such a crazy thing to think that this was just supposed to be a mock campaign and now it is spreading worldwide, this gives me hope.

9 Ways to Improve Customer Communication on Your Website

2011-12-12T20:40:00.000-08:00

This article suggests ways to help businesses improve the communication between their potential customers. This is mostly in reference to attracting and retaining new customers via a company website. Some suggestions include making the contact information easily accessible and not requesting too much personal information from the potential new client if he/she desires to inquire further about what the website offers. Many of the suggestions are based on the idea that one's website needs to be easy to use and technologically savvy. In a world that is so competitive, these tips are helpful to get ones name out into the world and keep potential new clients.

India Seeking Online Censorship, XBox Live Update, Holiday Ecommerce: Today’s Top Stories

2011-12-12T17:54:00.000-08:00

Many topics are covered in this article, which is a compilation of media news from around the world. There are links to sites to find out more information about each topic. First there is news about India's telecommunications offices and how they are meeting with executives from Facebook, Google Microsoft, and Yahoo. There is an update on Xbox Live that Microsoft is releasing to improve the users experience. A study shows that online sales are up 15% during the holidays in the U.S. News from Russia and the UK are also included. Al of these new facts tell me that the world is progressing and becoming even more fast-paced. More and more people expect innovations to happen quickly.

5 tips for landing your first PR job after college

2011-12-12T17:44:00.000-08:00

In this article a woman who works in PR offers her expertise in an effort to help college students be prepared to get hired after they graduate. She tells from first-hand experience what is required and recommended to increase ones chances of getting hired after college. First she emphasizes the importance of PR internships and tells of how helpful they can be. Other suggestions include: building a portfolio, being savvy with a computer, creating a resume, and constantly be striving to improve ones writing skills. These tips are helpful and practical for students studying PR who wish to get hired straight out of college. As a result of the competitive PR world and just media in general it is encouraging to get tips from someone who has been there and become successful.

Why Facebook Timeline Will Be Huge for Brands

2011-10-30T15:37:00.001-07:00

Facebook's newest innovation is Timeline, where users can see a summary of their profile activity including friends and pages that they like all on one constantly changing sidebar. This is an innovation that benefits brands because they will get more content out to their users. The information shows up on the sidebar in real time and then goes into their feed; however, this is different than how it used to be because Facebook compiles all of what the user has not seen on the sidebar and makes it show up again later. According to studies "vision is our most powerful sense" and the Timeline feeds off of that information. It not only makes it easier for brands to use Facebook, it also attracts the users by enlarging the pictures on feeds. Facebook is changing the way that people do business and making it more appealing for brands to bring their business to Facebook.

Facebook Analytics: How Blogs Reacted to Steve Jobs' Passing

2011-10-30T14:29:00.000-07:00

When Steve Jobs passed away on October 5, 2011 it created an outburst of reaction in online communities. Facebook and Twitter were flooded with statuses and tweets about the event and. Other social media sites and blogs included many posts about him and the legacy that he has left. In the past month it has been the single most popular topic online. One site in particular, called socialfresh.com, had a response rate that was 6 times higher than any story within the past month. He was clearly a significant figure in our society that affected people in more ways than one.

9 Ways Crowdbooster Will Read Your Community's Mind

2011-10-29T16:52:00.000-07:00

With a seemingly ever-growing amount of community-based websites it is hard for the developers to keep track of all the users. However, with new technology comes new innovations such as crowdbooster.com, which aims to get the managers of the websites to connect with their users. Crowdbooster keeps track of which tweets and Facebook messages users react to the most. it also provides websites with other information such as the optimal times that their users respond. Website managers can use this data to more effectively run their sites. They know what to tweet and when to post Facebook messages so that they reach the most amount of followers, it also encourages user interaction.

Why New Media Literacy Is Vital for Quality Journalism

2011-10-29T15:49:00.000-07:00

In the fast-paced technology-driven world of today it is not difficult to find a source of information. There are iPhone apps, twitter accounts and blogs with news available everywhere. However, it is sometimes hard to tell between factual events and biased stories. In a way, it is easier to be involved with Journalism today because information moves quicker and there are so many more options to receive news But on the other hand it is also harder because with so much information available one has to decipher between what is true and what is false. Journalists need to be trained in media literacy in order to not get fooled into believing everything they hear and see. It seems best to stick to the traditional methods of news reporting by in-depth investigation in order to not get fooled by the wide-spread lies in this world.

"Through the Eyes of Forrest Gump"

2011-10-09T19:11:00.000-07:00

In the video "Through the Eyes of Forrest Gump" viewers explore the making of the movie "Forrest Gump" and what the directors and actors strive to achieve with this film. In such a competitive industry it is hard to be successful so in order to do so they must attract a large audience. The three main things that the directors wanted to do in this movie were to: attract an audience, even if it meant breaking the 'rules of movie making', excel in characterization, and make the movie as real as possible, even if they had to use special effects.

Fall TV Goes Social: 27 New Shows to Watch

2011-10-09T18:59:00.000-07:00

This fall there are many new shows for viewers to watch. New shows create new opportunities for networks to attract viewers and increase their ratings. They also create more competition between networks, because with so many shows there are bound to be some that are similar. In all honesty there isn't much of a difference between the many versions of CSI and other crime based series.

Negative opinions about news organizations at all-time high

2011-10-08T16:23:00.000-07:00

This article discusses how the public do not trust the media. People no longer believe what they hear on the news as soon as they hear it. When the public views the media as untrustworthy then the media no longer have as much power over the public as they have had previously.